Reciprocity Industries, LLC.

Combining cutting-edge expertise and experience to serve across the globe.

Who We Are

Reciprocity Industries is a software development, website management, and SEO &PPC marketing company with specialist expertise in legal and television advertising and call center services. We pride ourselves on staying up to date on technological insights and advancements to provide our clients with only the best-of-the-best services.

RI was founded by friends Tyler Cross and  Andrew Van Arsdale in 2008. RI started as a small software developing and PPC marketing firm and has since substantially expanded over the years to provide for clients across the globe. We are located in Billings, MT where our dedicated team ensures efficiency and quality with every project we take on.

Our Services

Our services include software development, website management, SEO & PPC marketing, television advertising, legal advertising, and call center services.

Law Firms

RI has had a legal advertising focus since its inception, and we utilize that expertise to assist law firms with their marketing needs.

Meet the Team


Chief Technology Officer

Tyler Cross

Tyler Cross earned his degree in Computer Science from Montana State University - College of Engineering in 2004 and immediately after began his professional career developing software for an online marketing company. After helping dramatically grow the software division of the marketing company and their overall revenue, in 2008 he partnered with Andrew Van Arsdale to form his own software and marketing company Reciprocity Industries. Tyler currently leads a team of 6 full time developers in an Agile workflow to produce professional quality software solutions.
Andrew Van Arsdale Reciprocity Industries
Operations Director

Andrew Van Arsdale

Andrew Van Arsdale attended Montana State University Bozeman, earning his Bachelor of Science in Sociology with a minor in History. After graduating from MSU Bozeman he moved to San Diego, California, where he worked for plaintiff law firms in advertising and intake for 11 years. He later went on to earn his law degree from the University of San Diego and is currently licensed to practice law in California, Montana, and Nevada. Andrew has worked directly with over one hundred and fifty plaintiff law firms that handle mass tort cases in the assistance of their marketing and screening criteria since 2008.

Development Team

Software Developer

Bradley Bourn

Software Developer

Evan Brucker

Software Developer

Alissa Fuhriman

Software Developer

Orion Layton

Software Developer

Gabriel Sawich

Software Developer

Jeron Timmermans

Quality Control Team

Creative Content Writer

Eryn Dyk

Quality Assurance Specialist

Sarah Langford

Account Executive and PPC Manager

Ali Pekovich

(406) 831-1760