RECIPROCITY INDUSTRIES

About us

Reciprocity Industries has a legal advertising focus and we utilize that expertise to assist law firms with their marketing needs.
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RECIPROCITY INDUSTRIES

Who We Are

Reciprocity Industries has a legal advertising focus and we utilize that expertise to assist law firms with their marketing needs.
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Reciprocity Industries is a software development company with specialist expertise in legal and television advertising and call center services. We pride ourselves on staying up to date on technological insights and advancements to provide our clients with only the best-of-the-best services.
RI was founded by friends Tyler Cross and Andrew Van Arsdale in 2008. RI started as a small software developing and PPC marketing firm and has since substantially expanded over the years to provide for clients across the country. We are located in Billings, MT where our dedicated team ensures efficiency and quality with every project we take on.

RECIPROCITY INDUSTRIES

Meet the Team

Tyler Cross

CHIEF TECHNOLOGY OFFICER

Tyler Cross earned his degree in Computer Science from Montana State University - College of Engineering in 2004 and immediately after began his professional career developing software for an online marketing company. After helping dramatically grow the software division of the marketing company and their overall revenue, in 2008 he partnered with Andrew Van Arsdale to form his own software and marketing company Reciprocity Industries. Tyler currently leads a team of 8 full time developers in an Agile workflow to produce professional quality software solutions.

Andrew Van Arsdale

Operations Director

Andrew Van Arsdale attended Montana State University Bozeman, earning his Bachelor of Science in Sociology with a minor in History. After graduating from MSU Bozeman he moved to San Diego, California, where he worked for plaintiff law firms in advertising and intake for 11 years. He later went on to earn his law degree from the University of San Diego and is currently licensed to practice law in California, Montana, and Nevada. Andrew has worked directly with over one hundred and fifty plaintiff law firms that handle mass tort cases in the assistance of their marketing and screening criteria since 2008.

Kindra Kutz

National Sales Director

Kindra Kutz attended Penn Foster College, earning a certification in Professional Sales while residing in Lake Arrowhead. California. After graduating from Penn Foster, she moved to San Dimas, California, where she worked for The California Parks Company in sales and marketing for 4 years. She later went on to earn her marketing and communications certification from the University of California Irvine. Kindra has 17 years of business ownership and leadership experience and has earned several awards for top sales performance throughout her career. Kindra also takes special interest in mentoring young adults in the areas of professional and personal development.

Tyler Cross

CHIEF TECHNOLOGY OFFICER

Tyler Cross earned his degree in Computer Science from Montana State University - College of Engineering in 2004 and immediately after began his professional career developing software for an online marketing company. After helping dramatically grow the software division of the marketing company and their overall revenue, in 2008 he partnered with Andrew Van Arsdale to form his own software and marketing company Reciprocity Industries. Tyler currently leads a team of 8 full time developers in an Agile workflow to produce professional quality software solutions.

Andrew Van Arsdale

Operations Director

Andrew Van Arsdale attended Montana State University Bozeman, earning his Bachelor of Science in Sociology with a minor in History. After graduating from MSU Bozeman he moved to San Diego, California, where he worked for plaintiff law firms in advertising and intake for 11 years. He later went on to earn his law degree from the University of San Diego and is currently licensed to practice law in California, Montana, and Nevada. Andrew has worked directly with over one hundred and fifty plaintiff law firms that handle mass tort cases in the assistance of their marketing and screening criteria since 2008.

Tyler Cross

CHIEF TECHNOLOGY OFFICER

Tyler Cross earned his degree in Computer Science from Montana State University - College of Engineering in 2004 and immediately after began his professional career developing software for an online marketing company. After helping dramatically grow the software division of the marketing company and their overall revenue, in 2008 he partnered with Andrew Van Arsdale to form his own software and marketing company Reciprocity Industries. Tyler currently leads a team of 8 full time developers in an Agile workflow to produce professional quality software solutions.

Andrew Van Arsdale

chief executive officer

Andrew Van Arsdale attended Montana State University Bozeman, earning his Bachelor of Science in Sociology with a minor in History. After graduating from MSU Bozeman he moved to San Diego, California, where he worked for plaintiff law firms in advertising and intake for 11 years. He later went on to earn his law degree from the University of San Diego and is currently licensed to practice law in California, Montana, and Nevada. Andrew has worked directly with over one hundred and fifty plaintiff law firms that handle mass tort cases in the assistance of their marketing and screening criteria since 2008.

Amber Reaves

VP OF OPERATIONS

Ali Reciprocity

Ali Pekovich

OFFICE ADMINISTRATOR

Evan Brucker

DIRECTOR OF SOFTWARE DEVELOPMENT

Art Barraza

DIRECTOR OF CALL CENTER OPERATIONS

Jennifer Nicholson

HUMAN RESOURCES MANAGER

Jason Reciprocity

Jason Hopkins

TRAINING AND QUALITY MANAGER

Ashley O'Hara

CLIENT ACCOUNT MANAGER

Jeffrey Dalton

Call Center Manager

Josh Morris

National Sales Executive

Li Frye

ADMINISTRATIVE ASSISTANT

Brittany Brown

CALL CENTER ADMINISTRATOR

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